What the figures say
- 6,644 of 10,240 businesses (64.9%) do not link to a website of their own on their listing.
- Of those, 4,938 link to nothing, 1,079 only to a social network or WhatsApp, 477 to a booking platform and 150 to a directory.
- The other 3,596 (35.1%) do have one: 3,427 on their own address and 169 on a free or basic site.
- By sector, websites are scarcest among barbers (90.4% without one), nail salons (85.4%) and hair salons (84.8%). They are most common in clinics and practices (45.1% without one), physiotherapy (46.8%) and personal trainers (47.2%).
- By island, it goes from 86.7% in El Hierro to 62.0% in Lanzarote. The two islands with the most businesses are almost level: 64.9% in Tenerife and 64.2% in Gran Canaria.
- Only 10.3% have a link to book online on their listing. Another 3.1% have one to ask for an appointment by message, and 90.3% give a phone number.
By island
Sorted from fewest to most websites. "No website" is the total with no website of their own on their listing, and the percentage is out of that island's businesses.
| Island | Businesses | No website | % | Book online |
|---|---|---|---|---|
| El Hierro | 30 | 26 | 86.7% | 3.3% |
| La Gomera | 80 | 59 | 73.8% | 8.8% |
| La Palma | 306 | 219 | 71.6% | 9.5% |
| Fuerteventura | 556 | 374 | 67.3% | 7.7% |
| Tenerife | 4,555 | 2,956 | 64.9% | 10.2% |
| Gran Canaria | 3,961 | 2,544 | 64.2% | 11.5% |
| Lanzarote | 752 | 466 | 62.0% | 7.6% |
| Canary Islands | 10,240 | 6,644 | 64.9% | 10.3% |
By sector
"Clinics" groups dentists, psychology, medicine, nutrition and podiatry. "Dog grooming" includes dog carers.
| Sector | Businesses | No website | % | Book online |
|---|---|---|---|---|
| Barbers | 1,029 | 930 | 90.4% | 14.9% |
| Nails | 690 | 589 | 85.4% | 12.9% |
| Hair salons | 2,178 | 1,846 | 84.8% | 4.3% |
| Tattoos | 404 | 280 | 69.3% | 3.2% |
| Dog grooming | 136 | 88 | 64.7% | 4.4% |
| Beauty | 1,095 | 669 | 61.1% | 10.9% |
| Massage | 810 | 465 | 57.4% | 7.5% |
| Trainers | 286 | 135 | 47.2% | 6.6% |
| Physio | 777 | 364 | 46.8% | 9.9% |
| Clinics | 2,835 | 1,278 | 45.1% | 15.1% |
Island by island and sector by sector
Percentage with no website of their own in each cell. With fewer than 20 businesses the count is given: 9/10 means 9 with no website out of 10 businesses. With fewer than 5, nothing is published. On a phone, swipe the table to see every island.
| Sector | TF | GC | LZ | FV | LP | LG | EH |
|---|---|---|---|---|---|---|---|
| Barbers | 89% | 91% | 92% | 96% | 88% | 9/10 | 4/5 |
| Hair salons | 86% | 83% | 82% | 86% | 88% | 17/17 | 7/7 |
| Nails | 85% | 84% | 85% | 95% | 86% | 7/8 | – |
| Beauty | 58% | 65% | 57% | 59% | 77% | 6/11 | – |
| Massage | 61% | 56% | 42% | 59% | 52% | 3/6 | 5/5 |
| Tattoos | 72% | 66% | 75% | 64% | 6/7 | – | – |
| Dog grooming | 68% | 62% | 4/12 | 8/9 | – | – | – |
| Physio | 46% | 46% | 37% | 51% | 78% | – | – |
| Clinics | 44% | 46% | 47% | 40% | 46% | 67% | 4/7 |
| Trainers | 55% | 41% | 30% | 8/16 | 3/5 | – | – |
TF: Tenerife · GC: Gran Canaria · LZ: Lanzarote · FV: Fuerteventura · LP: La Palma · LG: La Gomera · EH: El Hierro
How it was counted
This is a count of public listings, not a survey.
- What was looked at: public business listings on the Google Maps website, read on 3 and 4 November 2026, town by town and on a grid across each island.
- Which businesses are in: open businesses from ten sectors that work by appointment: barbers, hair salons, nails, beauty, massage, tattoos, dog grooming, physiotherapy, clinics and practices, and personal trainers.
- What was removed: closed businesses, repeated listings (same listing, same phone or same name on the same island) and 301 listings that are not appointment businesses, such as public health centres, shops, bars and category errors. From 10,541, 10,240 remain.
- What counts as their own website: the listing's "Website" link goes to an address of the business or its chain. Free sites count as a website. Social networks, WhatsApp, booking platforms and directories do not. If the link is a shortener and its destination is unknown, it counts as a website: we would rather fall short.
- What counts as booking online: the listing has a booking link that does not go to WhatsApp or a social network, or its website link is a booking platform.
- Islands: they come from each listing's coordinates. La Graciosa is counted with Lanzarote.
- Privacy: only counts are published. No data on any specific business.
What these figures do not say
- It is not a census. It only counts what appears on Google Maps. Anyone with no listing, or who did not come up in the search, is not here.
- Having a website and linking to it are not the same. A business may have one and not have added it to its listing. What is measured is what someone looking there sees.
- It is a snapshot of two days. Listings change and these figures will move.
- El Hierro and La Gomera have few listings. With 30 and 80 businesses, a few changes move the percentage a lot.
- We have an interest in this. Islagenda sells booking websites to these businesses. That is why we explain the method and its limits.
To compare
The eCanarias 2025 report by the Canary Islands Telecommunications Observatory says that in 2024, 27% of Canary Islands micro-enterprises had a website (ACIISI note, 29 July 2025, in Spanish). It is not the same measure: that figure covers all micro-enterprises and this one, appointment businesses with a Google Maps listing.
Frequently asked questions
How many Canary Islands appointment businesses have their own website?
Of the 10,240 counted in November 2026, 3,596 (35.1%) link to their own website from their Google Maps listing and 6,644 (64.9%) do not.
Which sector has the fewest websites?
Barbers: 90.4% of the 1,029 counted do not link to their own website. Next come nail salons (85.4%) and hair salons (84.8%).
Which island has the fewest websites?
El Hierro, with 86.7% of 30 businesses, although these are few listings. Among islands with over 500 businesses it is Fuerteventura, with 67.3%.
Can I use these figures?
Yes, citing Islagenda and linking to this page. The tables are licensed CC BY 4.0.
Download and cite
Download the tables as CSV: counts only, no data on any business.
The figures can be used under the CC BY 4.0 licence: just cite the source and link to this page.
To cite: Islagenda (2026). Appointment businesses in the Canary Islands and their own website. November 2026 count. https://islagenda.com/en/canary-islands-appointment-businesses-study